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How to choose the right real estate agent

Updated: Dec 15, 2020

Finding the real estate agent who is right for you can be like an interview process, so it’s wise to have two or three agents view your house and give an indication of how they would market your home.

Choosing who to trust with selling your home can be challenging, but these are some of the key attributes to look for.

1. Experience: Including skills and education, market knowledge, resources and contacts. Relevant sales experience in your area – is essential. Ask for a list of their recent local sales. There is absolutely nothing wrong with asking to see their resume or references. Make sure they have at least a few years’ experience in real estate, and be wary of someone whose past employment varies wildly – they may just be drifting and trying this job on for size. You cannot afford to go with someone who doesn’t know what they are doing, or who is not serious about their job. Be sure to Google potential agents’ names. It is amazing what you can find out about a person from a simple search!

2. Attention to detail: From their business card, to their listings, to the way they present themselves online, on the phone and in person. This will all reflect their attitude to their job, and will be a great indicator of how they will treat you as a client. You want someone who will be able to offer you great tips on staging your home, who has an eye for the things potential buyers may or may not like, and who will sell themselves as well as they sell your home.

3. Honesty: While some agents may offer an inflated indication of the price your home can achieve, the best agents will provide an honest opinion based on recent sales and hard data. Go into your meeting with any potential agents with your internal lie detector turned way up. Don't get sucked in by sweet dialogue of the promise of a high price and cheaper fees. Don't let your own greed lead you down the path of disaster! A real estate agent who you can keep an open dialogue with is more likely to understand your needs and, as a result, can better accommodate you.

4. Communication: You want someone who will keep you in the loop at all times, who will answer your phone calls and emails promptly and with clarity, and who won’t keep you dangling. You also want your agent to be in constant communication with potential buyers who may be interested in your property to provide valuable feedback throughout the campaign.

5. Word of mouth: You want an agent whose reputation precedes them. Ask anyone you know and trust who has bought or sold recently for their honest opinion. Also check their reviews on to get a true measure of their overall performance. This is possibly the best way to make sure you are going to get an agent who knows what they are doing and who won’t take you for a ride.


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